Sometimes you embark on a project with no idea how it’s going to end up. The making of this video has taken many twists and turns – but I think the result has worth all the effort. Some of the processes involved are genuinely cutting edge, so I want to share some of the behind the scenes with you too. We’ve used film, animation, green screen, archive footage, AI – pretty much every technique under the sun to produce an aesthetic which I think befits Ifan Jones’ original poem.
Mahoosive thanks to Jeanette Gray and Kara Moses for helping with the oat costume. Also Becky Holden from Hafod Cheese for filming and letting me wander around the farm with a camera – and last but certainly not least Lawrence Wheeler and Luke McDonnell from @chiba_creative for their creativity and technical ingenuity.
Watch the full video below
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The new Cynefin album, ‘Shimli’, finally flies her nest on January 30th! A huge amount of work has gone into the music and packaging which, I hope, does justice to the songs, poems and stories that have been drawn from the cultural humous here in Ceredigion. I can’t wait for you all to hear her!
You can now pre-order the CD right here on the website, or all the usual outlets. You can also pre-order a digital download from Bandcamp. Both physical and digital versions come with a full 35-page booklet detailing the history and background of all the songs on the album (more on that soon!). If that doesn’t make you want to dust off your CD player, what will?
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